Tag: Marketing

Menu Guide wins national award

Menu Guide wins the ‘Innovation and Technical’ category at the OPSS Regulatory Excellence Awards 2021 We are proud to announce that Menu Guide won the ‘Innovation and Technical’ category at the UK Government’s Office for Product Safety and Standards (OPSS) Regulatory Excellence Awards 2021 on 10 June 2021. The Awards, which are open to a… Read more »

Looking for new customers? Vegans may not be the answer…

Wagamama vegan egg advert

In the food and drink industry margins are tight and business can be tough.  Savvy café owners and restaurateurs are constantly on the lookout for an edge to keep them in business and potentially expand trade. Veganism is often a popular option when it comes to menu offerings trying to attract new customers, especially during… Read more »

QR Code menu table talkers now available

QR Code Menu Table Talker/Table Tent

Instantly download an attractive table talker/table tent complete with your QR code when you add your menu to Menu Guide You asked, we responded. In these challenging times for the hospitality industry it’s really important that your customers trust the hygiene measures at your food business and have confidence that it’s safe to dine with… Read more »

New year, new functions on Menu Guide

New Year, New Functions on Menu Guide

Happy New Year We hope that you’ve had a busy and profitable festive season. To help you have a successful 2020, we’ve developed four new functions that will make Menu Guide even easier to use. 1. CSV uploads and mapping You can now upload CSV files directly to Menu Guide, making it much quicker to convert your… Read more »

Easy to ask about allergens?

Staff can use Menu Guide to advise customers

According to the Food Standards Agency (FSA) “It’s #easytoASK about allergens”. But how easy is it? And who should be asking? The #easytoASK campaign The FSA is, in their own words, ‘encouraging food businesses to make it easier for their customers to ask for allergen information when taking orders or reservations.’ Their #easytoASK campaign, launched… Read more »

Top tips for marketing your food business

Invest in good food photography

Hospitality is a very challenging industry where competition is fierce and margins are tight. Maximise your chances of success by using these marketing tips to attract and retain loyal customers. 1. Look after your website Make sure that your primary selling tool is: – Responsive: designed to look good and work well on different devices;… Read more »

Is Menu Guide a mobile app?

Using Menu Guide on a tablet

The choice is yours If you have a food allergy or intolerance, there are currently than 200 mobile apps available to help you eat safely. Designed to provide a good user experience, these apps offer consumer-focused features like personalisation, push notifications and instant updates. Many use your smartphone’s existing functions, like GPS location, to serve… Read more »