The benefits of Menu Guide

Would you like to…

…reach more customers, build loyalty and increase your revenue?


Three great reasons why you should be using Menu Guide to create your allergen menus

An estimated 2 million people in the UK have a diagnosed food allergy and up to 20% of the population believe that they have a food intolerance.

When eating out, or ordering takeaway, they need clear, accurate information to make safe choices. That’s where Menu Guide comes in.

This interactive online tool helps food businesses easily create allergen menus to share allergen and dietary information with customers. They can see what’s on the menu and sort dishes according to their needs.

60% of young adults with a food allergy or intolerance said they avoid eating out but when they do, 59% said they often tend to visit the same places.

“Menu Guide is a quick and easy way to give my customers accurate dietary information so that they can make informed choices about what they’re eating.”


Created for food businesses, Menu Guide helps you maintain accurate, recorded allergen information and share it online 24/7 with staff and customers.

It streamlines your operations by making food choices clear and accessible, and provides valuable back-up to staff helping customers eat safely.

Using Menu Guide shows customers that you take their dietary needs seriously and encourages them to take responsibility for their choices.

Menu Guide is a quick and easy way to share allergen and dietary information with my staff and customers
See it in action

The benefits

Click on each tab to see what Menu Guide can do for your business

Menu Guide minimises paperwork and streamlines your kitchen operations. It makes your allergen and dietary information available to customers at any time. Providing clear allergen menus reduces enquiries and requests for specially modified dishes, preventing service delays and saving time.

Menu Guide supports staff training and is an essential tool for front-line advisors explaining what’s on the menu and helping your customers eat safely. It also satisfies the Food Standards Agency’s recommendation that allergen information given verbally is backed up by written allergen menus to ensure accuracy. Use the Menu Guide icon to remind customers of their responsibility to tell your staff about their allergy or intolerance.

Menu Guide enables customers to view your allergen and dietary information quickly and easily before, during and after their visit. It satisfies the Food Standards Agency’s requirement that information on allergenic ingredients must be listed clearly in an obvious place, or clearly signposted. The interactive functionality of our allergen menus enables customers to sort dishes quickly and easily according to their dietary needs, enhancing service.

Using Menu Guide shows that you value the health and safety of your customers, understand the importance of food allergies and take this issue seriously. Providing a positive experience will build loyalty, especially as research shows that customers with special dietary requirements tend to visit the same places. Positive reviews and good word-of-mouth will also attract new customers looking for safe places to eat.

By making food allergen and dietary information available to customers anytime, anywhere, Menu Guide will help you meet your legal obligations, avoid unnecessary paperwork and reduce customer enquiries – saving you time and money.  Alongside your streamlined operations, your improved service will also attract new customers, build loyalty and encourage repeat business that boosts revenue. It’s win, win, win.

Create your allergen menus for free

We’re here to make your life easier so you’re welcome to try Menu Guide for 30 days with no contract or payment.

If you’re ready to start creating your allergen menus, see our plans and pricing.

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Your customers can view your allergen information quickly and easily anytime and use the interactive functionality to sort it according to their requirements